Drafted by: Strategic Planning Committee, June 2007

 

Leader: Gale Petrie ASID President-elect
Committee: Adrienne Gamba ASID, Sharmin Pool-Bak ASID , Diana Patterson ASID, Christine Schmidt ASID, Sally Chavez ASID,  Sharon Novak Allied ASID, Susan Champion Allied ASID, Jay Gunter IP, Melissa Almquist IP

 

MISSION STATEMENT: To be the pre-eminent Interior Design organization in Southern Arizona

 

 

  Objective A: Actively pursue the public’s hiring of ASID Designers
1) Strategy- Build Brand recognition though Communication
A) Tactic- Broadcast our Website by including website address in: advertisements, local publications, link in National ASID website
B) Tactic-Broadcast our participation in Community Projects e.g. Ronald McDonald House, Street of Dreams, Sensational Settings, Showhouses, Home Tours
C) Tactic: Actively participate in Community Publications by: writing articles, volunteer projects for the newspapers, advertisements
1)Include the ASID appellation or logo in ALL articles or advertisements
2) Strategy- Build our Brand through Education
A) Tactic- Create an ASID Interior Design Week in Tucson to tie in with our Home Tour or Design Awards Gala
1) Hold lectures in public forums
B) Tactic- Invite public to appropriate meetings and CEU”s
C) Tactic- Invite allied design professionals ( IIDA, Architects, Landscape architects) to educational meetings, CEU’s, events, student presentations

 

3) Strategy- Team up with Industry Partners who meet the Public
A) Tactic- Get and give referrals through our own internal network

 

Objective B: Strengthen professional Membership in ASID
1) Strategy- Add qualified design professionals to our membership
A) Tactic- Invite unaffiliated and other affiliated design professionals to educational meetings
B) Tactic- Consider ALL members of ASID as recruiters
 Suggestion: one free meeting to persons who recruit a new member
C) Tactic- Hold new member and prospective member teas or cocktail parties several times a year
2) Strategy- Actively help members to elevate membership from Allied to Professional and from Student to Allied membership
A)Tactic- Organize study groups for Allied members interested in taking the NCIDQ
B)Tactic-mentor on 1-1 basis throughout process
C) Tactic- provide access to a STEP Course
D) Tactic- Ask student chapters to talk to Seniors about moving into Allied membership soon after graduation

 

Objective C: Vigorously promote the products of Industry Partners to ASID members and the public
1) Strategy –Become familiar with Industry Partner products Strategy- Continue to open meetings to Industry Partners products 
A) Tactic- Continue practice of tabletops
B) Tactic- Continue to hold a Trade Fair open to All Industry Partner Members
C) Tactic- Encourage Networking among ALL ASID members, IP members and designers alike
D)  Tactic-Hold meetings and special events in Industry Partner Facilities
2)Strategy- Utilize Publications to which we already have Access
A) Tactic- Include all Industry Partners names in our directory
B Tactic- List Industry Partner businesses that have been used in ASID member projects that are published

 

 GOAL II
MAINTAIN THE STRENGTH OF ASID, ARIZONA SOUTH CHAPTER

 

  Objective A: Expand members' qualifications
1) Strategy –An educational component to be paramount for at least six (6) meetings a year
2) Strategy- Continuing education (CEU”s) to be held at least twice a year
A) Tactic- One CEU per year to be at a nominal cost to each ASID member since we will avail ourselves of one free CEU from National ASID
B) Tactic- One CEU a year to be given at as low a cost as possible
   3) Strategy- Encourage Excellence in Design
A)Tactic- Celebrating excellent design by holding a Design Competition once a year and publishing the results
4) Strategy- Provide a Social Setting for Networking and Friendship Opportunities at least Twice (2X) a year
A)Tactic- Hold Holiday party
B) Tactic- Entertain the idea of a Theatre Party

 

Objective B: Strengthen professional Membership in ASID
1)Strategy- Add qualified design professionals to our membership
A) Tactic- Invite unaffiliated and other affiliated design professionals to educational meetings
B) Tactic- Consider ALL members of ASID as recruiters
 Suggestion: one free meeting to persons who recruit a new member
C) Tactic- Hold new member and prospective member teas or cocktail parties several times a year
2) Strategy- Actively help members to elevate membership from Allied to Professional and from Student to Allied membership
A)Tactic- Organize study groups for members interested in taking the NCIDQ
B) Tactic – Mentor  on 1-1 basis
C) Tactic- provide access to a STEP Course
D) Tactic- Ask student chapters to talk to Seniors about moving into Allied membership after graduation
3) Strategy- Support the Licensing efforts in Arizona
     A) Tactic- Budget monetary support, yearly
B) Tactic- Include information about the Licensing Effort in meetings and newsletter

 

Objective C: Nurture Student chapter members
 1) Strategy- Provide mentoring Opportunities
A)Tactic- Participate and support, monetarily, a Career Day for all Student ASID Chapters
B) Tactic- Encourage increased participation in Chapter activities
2) Strategy-Monitor and Increase our Scholarship Fund

 

Objective D: Insure that our Chapter remains Fiscally Sound
1) Strategy- Continue to put Money into our Savings Account as mandated by National
A)Tactic- Chapter meetings must contain a modest profit component
B) Tactic- CEU's must be self-supporting
C) Tactic- Special Events must generate revenue as dictated by the Annual Budget
 e.g. Gala Awards Celebration Event
            Trade Show
           Home Tour
          Wine tasting Event
        etc